There’s Never Been a More Important Time to Be Online
Digital is no longer restricted to being a nice-to-have option or growth engine. In the current situation, for many of us, it perhaps is the only way to do business.
With industries evolving and times changing rapidly, it is crucial to stay ahead of the curve.
Now that things have changed like never before, businesses are quickly racing to go digital and are trying to make it work for them.
The coronavirus pandemic has left people scared and unwilling to do business as usual. Now that businesses can’t rely on face to face meetings, networking groups, physical business cards, etc, they need to evolve.
EVOLVE AND FOCUS ON ONLINE TOUCHPOINTS
Since the lockdown came into effect, you and your customers have been staying home as a safeguard measure. This crisis has shown what digital can do for businesses. Having an online presence can help reach your target audience, connect with customers and keep them informed and updated.
Without an online presence, how would your customers know what products/services you provide or what hours you’re open?
So build a website if you don’t have one yet.
Put in place a proactive online marketing strategy.
Set up your Google My Business page.
Get social. Set up a social media profile on the platforms that your target customers are most likely to be on including Twitter, Facebook, Instagram and Pinterest.
STRENGTHEN YOUR BUSINESS AND YOUR BRAND
Many businesses still don’t have Facebook pages, directors don’t have LinkedIn pages or websites.
In this day and age, you can’t afford not to.
Each touchpoint is just another way to allow people to contact your business. It allows you to communicate with customers and potential customers so when they need a solution you offer they come to you for help.
These platforms allow you to showcase your products/services. You can upload pictures of your products or even videos of your staff at work. You can communicate with your customers 24/7, add an updated menu and highlight special promotions and offers at the touch of a button.
HOW HAVE WE CHANGED OUR TOUCHPOINTS?
We are using our online management system to manage tasks, track time and update the rest of the team internally and also our clients who can leave messages on tasks.
We have used Zoom and Google hangouts more than ever, to speak to our clients face to face virtually, which makes it much easier to explain our progress, any bottlenecks we have found and overcome and allows us as best we can to have ‘normal’ meetings while in lockdown.
These are just some of the recent online touchpoints we have adopted to not only help how we function but to help our clients communicate with us.
Let us know how your touchpoints have changed recently!