So, you’re looking to expand your brand. You’ll have heard of this phrase before, but maybe you’re unsure of what exactly it means and how it could help you? Get ready for a rundown on basically everything you need to know about Digital Marketing.  

SEO

 It’s all well and good having a great website, but you need to get people visiting to start your digital journey. Now, search engines actually want users to find what they’re looking for. They aim to do this by matching up ‘keywords’ within the users’ search to websites that fit the bill, and this is where Search Engine Optimisation, or SEO, comes into play. 

 You should:

  • Use keywords
  • Create a network of links that send users back to you 
  • Check relevance of your own content compared to your keywords 

 Put simply, SEO is making sure that you’re the answer to what a searcher is looking for. 

 It’s a really important tool to use, because apparently, a staggering 75% of people don’t look past the first page of Google! It’s massively important to get to the front and if you can show up there without buying any ads, then that’s an ongoing source of free traffic to your site.

 

PPC

 Pay Per Click ads are similar to SEO, in that they also follow keywords. You’ll bid on a keyword, so that your paid ads will show up when people search for it, rather than having to slog to earn your way up to the first page. 

 With PPC, you can also target people based on: 

  • Age
  • Gender
  • Location 
  • Device

 A great thing about PPC advertising is that rather than spending a ton of money on a general campaign that people might not even pay attention to, you only pay based on how many clicks you’ve actually generated on that ad. 

 These targeting options, coupled with the budget-friendliness of PPC, make PPC a really beneficial aspect of digital marketing, and by merging PPC and SEO, you can create an excellent overall campaign. 

 

Social Media

 Social Media has exploded in recent years, and if you don’t update your marketing strategy to include social media, you’ll be left in the dust.

  • Studies show that 64% of people prefer to message companies than to talk over the phone
  • Respond to comments and engage with audience
  • Get quick feedback to content
  • See metrics instantly  
  • Show off your brand and interact with audience without having to promote yourself

 

Marketing Analytics

Marketing analytics will give you an invaluable insight as to the success of your advertising campaigns. 

  • Track most important KPIs (Key Performance Indicators) like conversions
  • Track your results and update your site
  • See what results come from the changes you make
  • See what needs changing next

 By regularly doing this you can keep on top of your site’s performance and keep on climbing the Google rankings. 

We provide all the sites we manage with a monthly report showing the key metrics that demonstrate how effective our SEO and PPC campaigns are. We’ve got some great insider tips and ideas on how to market over social media and we love to keep on top of what needs updating. Contact our team of professional and friendly digital marketing specialists and let’s discuss your requirements! We work with customers in Lymm, Warrington, Cheshire and beyond!