Deciding to work with a digital agency is generally straightforward but deciding which agency to hire is the hard part. With so many digital marketing agencies out there, choosing the right one can be no easy feat. However, the right agency can help take your business growth to the next level.
Let’s look at some of the important things to look for when choosing a digital marketing agency for your Cheshire business.
Check Out Social Proof
Social proof like client reviews, testimonials or following on social media platforms can give you a feel of what it’s like to work with that agency.
If you can’t find social proof on the agency’s website, they either don’t have any clients that had a good experience or they’re unlikely to understand the importance of social proof.
Look for reviews on their website and dig deeper by looking for reviews on Google and other platforms such as Clutch or directories like The Manifest. You can even ask around to know what others have to say about working with the agency.
Whether you are looking to set-up a short digital marketing campaign or a full digital strategy, be sure to check out the agency’s case studies and previous work.
Case studies shouldn’t just talk about the work done but also provide details about the results. Without numbers, there’s no way to assess their success. What was the overall ROI? What kind of ranking was achieved? How much traffic was generated? How many leads, sales and conversions did they deliver?
How Big Is The Team?
Putting together a digital strategy and marketing campaign can be complex. A team of specialists with mixed skill sets need to come together to deliver the desired results.
Check to see if there is a meet the team page on the agency’s website or social media. If the website or social media has nothing about the team, perhaps it’s a one-man show. Or worse, they may outsource most of the work – either way, avoid such agencies.
Depending on the level of service you need, you may find that an agency with a smaller team will be more personable and easier to reach out to.
Although it’s not advisable to choose an agency solely based on their fees, it’s an important criteria that could ultimately influence your decision. Shop around for quotes, compare them and find the right agency for you. But remember, cheap isn’t always best, you get what you pay for and when you buy cheap, you buy twice!
Contact Visions Design
We are a full-service digital marketing agency based in Cheshire. Our digital marketing
specialists will work with you to create a customised strategy for your business.
Contact us today for a quick chat or give us a call on 01925 759 669.