Your business has accomplished so much without a website – you have a steady stream of visitors to your business premises, a loyal customer base, and your customers love you.
So every time someone suggests that you should invest in a website to grow your business, you shun that thought – “Why should I spend on a website when my business is already a raging success without one?”
That’s one way to look at it, but don’t forget that your customers expect you to have a website. Not to mention a website can provide a lot of information to convince people to buy from you. Most importantly, a website can help grow your business to unthinkable heights.
Your business can benefit in multiple ways by investing in a customised small business website design.
For starters, a website gives your business visibility. No matter how popular your brand is, there’s a chunk of the population that’s still not aware of you, and where do many people head to when they need information about a product/service?
Google, of course!
So imagine when customers search for your product and service and your website shows up at the top of the search results. As you probably already know, websites at the top of the search results receive the highest amount of traffic. Now imagine what this kind of traffic can mean for your sales, revenue and profitability!
A surge in traffic combined with a conversion-ready website can result in explosive sales growth for your business. Now wouldn’t that be nice?
Secondly, you can showcase your products and services clearly and professionally through your website. This way, not only your prospective customers can see what they can expect to get when they choose your business but you can publish crucial information about your products and services to your prospects.
Another benefit of having a website is that it helps establish your authority in the industry. With a website, you can establish your unique brand identity, separating your business from your competitors.
If you are a brick and mortar business, you have limited hours of operation. But a website is available 24/7, which means you can reach those customers who’d like to shop at a time that’s convenient to them – even if it is in the wee hours. So even if you are on a holiday or busy golfing on a weekend, your website will work for you tirelessly, getting you leads and sales.
We hope these reasons convince you to invest in a website. Building a website isn’t just about sales but it’s also about establishing your brand presence and providing a solid customer experience. What’s more, building a website doesn’t have to be expensive either. The cost of website design for small businesses is not a lot compared to the kind of results a website can deliver for your business, right?
If you have any questions about website design or to discuss your project, get in touch with us!