Concept X
Concept X uses the power of artificial intelligence to carry out automated inspections of infrastructure.
The Challenge
The main challenge that Concept X has faced was portraying themselves as trailblazers in their field of work. Their previous branding and website lacked excitement and a touch of modernity.
Strategy & Discovery
Our strategy focused on creating a very sophisticated website based on technology and for the website to be informative. During the discovery phase, we delved into the idea of AI and drones to establish key elements of the brand and website.
Branding
The branding process for Concept X involved using elements of drone controls and adding them throughout the branding and website - for instance, the up and down arrows were used to shape the X in ‘Concept X”. Additionally, we researched colour theory to give the brand a powerful and creative feel.
Provided branding services:
Brand Guidelines
Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.
Tone of Voice
Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.
Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Brand Positioning
Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.
Logo Design
Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.
Brand Identity
Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.
UX/UI
Web Design
We wanted to vitalise the technological advancements that Concept X is bringing into their field of expertise whilst also enabling users to endure an immersive experience through their new website. We have added several moving elements that are used to guide users through the website.
Videography
Our team have created custom videos for Concept X to add throughout the website to add extra visuals to truly engage users on the site.
Animated icons
Bespoke animated icons have been added to the website to add more movement and a better user experience, whilst also adding brand personality.
Provided web design services:
Wireframing
Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.
Responsive Design
Guarantee a consistent and optimal user experience across several different devices and screen sizes.
Prototyping
Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.
Web Copy
Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.
UX Design
Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience
UI Design
Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.
Web Development
Concept X has been developed in Webflow since it enabled our team to bring their vision to life with its robust visual editor.
Digital Marketing
Videography
Our team have created custom videos for Concept X to add throughout the website to add extra visuals to truly engage users on the site.
Graphic Design
Our strategy focused on creating a very sophisticated website based on technology and for the website to be informative. During the discovery phase, we delved into the idea of AI and drones to establish key elements of the brand and website.
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