Pebbles Care
With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.
With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.
Despite being trailblazers in their field, Pebbles lacked a distinct identity. The colour palette felt cold, and the logo failed to capture their essence and values. The website, outdated and lacking a good story, failed to convey the impactful work Pebbles does for young people across the country.
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
The overall branding transformation for Pebbles Care involved a thoughtful strategy aimed at establishing a distinctive and authentic identity. The primary objective was to create a put-together and easily recognisable brand presence. The focus was on injecting the brand with warmth, sincerity and a playful aesthetic that resonates with Pebbles' target audience.
Incorporating the pebble shape into the design was essential to strengthen the brand's identity. The created iconography effectively organises crucial information, ensuring that users are not overwhelmed.
The previous colours were associated with less favourable connotations, prompting a collaborative effort to find a palette that radiated warmth and friendliness, aligning more closely with the brand's image. Through extensive research on colour psychology, the team ensured a thoughtful and meaningful selection for the new palette.
Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.
Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.
Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.
Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.
The Pebbles website was transformed to focus on clarity and conciseness to cater to diverse user groups, including families, service users, colleagues, and local authorities. Strategically positioned, eye-catching Call to Action buttons were incorporated to enhance the overall user experience, encouraging audiences from various backgrounds to easily reach out for the support they need.
Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.
Guarantee a consistent and optimal user experience across several different devices and screen sizes.
Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.
Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.
Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience
Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.
Our chosen software for this project has been WordPress. With its friendly interface, customizable themes and numerous plugins we were able to fulfil Pebble's vision.
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
"Visions Design genuinely cares about our sector and has previous experience working with companies like us."