There are several key reasons why retargeted ads are so effective:
- Higher Conversion Rates: Retargeted ads tend to convert better than standard display ads because they’re shown to people who have already shown an interest in your brand. These individuals are more likely to buy since they’re already familiar with your product or service.
- Better ROI: Since retargeting focuses on users who have already expressed interest, it often results in a higher return on investment (ROI). You’re spending your advertising budget on users who are more likely to convert, rather than casting a wide net.
- Increased Brand Recall: Retargeting keeps your brand in front of people who might otherwise forget about you. By showing them ads after they've interacted with your site, you’re reminding them of your offerings and encouraging them to return.
- Personalised Experience: Retargeted ads can be tailored based on what the user did on your site—such as pages they visited or products they looked at. This personalised approach makes the ads more relevant and engaging, increasing the chances of conversion.