Want to take your website to the next level? Let's explore the top 8 emerging design trends for 2024.

Web design isn't all about creating a good-looking homepage. It's about connecting with your audience and engaging with them, creating meaningful experiences. 2024 will see a big focus on user behaviour and user experience, so knowing your audience is key before designing or updating your new website.

Like any other trend, web designs change all year, every year and all the time. Keeping up to date with them can be difficult. However, be careful when choosing which design trends to implement as some may fade out quickly and some will stay. You shouldn't sacrifice user experience over keeping up with the latest design that everyone is obsessed with. Prioritising user experience is important, as it creates trust and an emotional connection between your businesses and your audience. If the trust in your business is there, then your target audience is more likely to convert to customers.

Now let's look at the latest design trends for 2024.

Parallax scrolling is when the background content moves at a different pace than the foreground content. It creates a dynamic visual experience and creates a greater depth of field. To put it simply, it stops your website from looking flat.

This design isn't new and has been around for many years, but with new technologies, it's evolved and is now being used in creative ways. This design was originally used with static content where one piece would slide over the other. However, in 2024, it is being used for videos, gifts and animated elements, creating an interactive space rather than a flat one.

Animation stimulation is a design trend you'll see on nearly every website now. Having animations on your site increases the time visitors spend on your page, which makes Google rank you higher. Animations show off your brand identity in a creative way, whether that be moving text, imagery or shapes. But be careful! These animations can slow your page speed down, so it's best to keep them to a minimum.

We've gone through the phase of minimalist graphics and a clean aesthetic, but we're now seeing a shift within the design world. With the rise of AI and technology advancing, we expect to see businesses using graphics with more colour, patterns, and texture to make their websites POP. Web browsers can now handle complex graphics, meaning there are no limitations on the graphics you can use.

Over the years, we have seen a rise in no-code websites. More tools and platforms are allowing you to create websites and applications without writing traditional code. This allows people with no coding experience to create something themselves without outsourcing a coder. It also allows more people to be involved in the design process.

A popular website builder that uses no code is WebFlow, which we are experts in. Webflow allows our team to collaborate on a project at the same time, making our work process much quicker and efficient.

Whether you're hovering over a button or clicking something to make it turn, micro-interactions are becoming more prominent in the web design world. Micro animations are small, subtle animations that happen when interacted with.

Some examples of micro animations we have used are; progress bars, hover buttons, scroll wheel and much more. You will see some of these animations as you scroll or on our 'Book A Meeting' button at the top!

It's 2024 and you haven't designed your website to be accessible to all audiences, I hear? Well, let us tell you why it's important. People with disabilities use websites every day and if your website isn't optimised or designed to be accessible, then they can't use your website, therefore, you lose potential clients.

Here are some things you need to do to make your website accessible:

• Use headings properly
• Assign alt tags for images
• Use descriptive titles for links
• Provide transcripts for audio and video content

These elements are used so that screen-reading tools can describe the content to visually impaired users. Using headings allows those who can visually see your content to understand the structure of your site and it also helps guide the eye around the page.

Kinetic Typography is the animation of text designed to capture attention. These animations can happen automatically, on scroll or on hover to create a more interactive experience and they have a big impact on immersive storytelling. It is visually pleasing and can navigate the user to where they need to be or make them interact with this element (which also helps with page retention!)

All the above designs contribute to immersive storytelling. Adding these elements creates an interactive environment for the audience, moving them through your website smoothly. Make the audience involved in the journey instead of letting them read it. Adding elements such as animated transitions, interactive infographics, custom cursors and videos helps create that emotional connection between your business and your target audience. Creating an interactive environment is a key factor in page retention.

In conclusion, 2024 will see more innovative designs that focus on user experience and accessibility. Prioritising user experience and accessibility when choosing which designs to implement, will create an inclusive space for all and strengthen the relationship between your business and your audience.

Remember, if you follow these trends, ensure they align with your brand's identity and values and will resonate with your audience. Have fun with them but use them carefully!

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Not sure how to implement these designs?

We have over 10 years of experience in the industry and always design with the future in mind. Get in touch to see how we can help you transform your website today!

Want a website of your own?

We create bespoke websites that align with your brand's vision and values. We have worked on various projects, so don't hesitate to book a meeting with our expert team to discuss your new website.