Understanding Website Accessibility & the EAA: Key Compliance information for 2025

The EAA applies to many industries and services, including:

• Websites and Mobile Applications: Content and navigation must be accessible to all users, following specific guidelines.
• E-commerce Platforms: Online shopping experiences must cater to users with disabilities, ensuring they can browse, select, and purchase products easily.
• Banking and Financial Services: Websites, apps, and ATMs used by banks must meet accessibility standards.
• Digital Media: Videos, audio, and other multimedia content must include features like subtitles, transcripts, and audio descriptions.

The EAA focuses on businesses operating within the EU, but even companies outside the EU will need to comply if they provide services to EU citizens.

The EAA isn’t just about compliance. It reflects a broader push for inclusivity. Here’s why accessibility matters more than ever:

1. Legal and Financial Consequences: Businesses that fail to meet the EAA’s standards by June 2025 could face fines, legal actions, or restrictions on their operations. Being proactive not only avoids penalties but demonstrates a commitment to inclusivity.
2. Expanding Your Audience: Making your website accessible opens your business to a larger audience. The disabled community represents a significant and often underserved market. By catering to their needs, you enhance your customer base, build loyalty, and strengthen your brand reputation.
3. Improved User Experience for Everyone: Accessibility features like better navigation, clear text contrast, and user-friendly designs don’t just help people with disabilities—they make your website easier to use for all visitors. Older adults, users with temporary impairments, and even those on small mobile screens benefit from these improvements.
4. Social Responsibility and Brand Reputation: Businesses are increasingly judged by their values. Taking steps toward accessibility showcases your commitment to diversity, inclusion, and equal opportunity—qualities that resonate with modern consumers.

‍

The June 2025 deadline is fast approaching, so now is the time to start aligning your website or app with the EAA’s requirements. Here’s a step-by-step guide:

1. Audit Your Digital Platforms: Conduct a thorough review of your website, app, or online service. Identify accessibility gaps, such as poor colour contrast, missing alt text for images, or navigation issues.
2. Follow WCAG Standards: Use the Web Content Accessibility Guidelines (WCAG) as your blueprint. The EAA aligns closely with WCAG 2.1 Level AA standards, covering aspects like screen reader compatibility, keyboard navigation, and sufficient text contrast.
3. Update Content and Features
   
   • Add subtitles and transcripts for video and audio content.
   • Ensure all images include descriptive alt text.
   • Create forms that are easy to navigate and complete with assistive technologies.
4. Test Accessibility Regularly: Use tools like screen readers, contrast checkers, and manual testing to ensure your website meets accessibility standards. Involve people with disabilities in the testing process for genuine feedback.
5. Provide a Toggle Option: Allow users to switch between accessibility modes, such as dark mode or simplified layouts. These features can make your site more user-friendly for a wide range of visitors.
6. Educate Your Team: Train your developers, designers, and content creators on accessibility best practices to ensure compliance across all areas of your digital presence.

‍

Failure to meet the EAA’s requirements can result in serious consequences, including fines and restricted access to EU markets. Beyond the legal risks, non-compliance can harm your reputation, alienate potential customers, and put you at a competitive disadvantage.

The EAA is about more than regulations, it’s about creating an online world where everyone has equal access to information, products, and services. By prioritising accessibility now, you’re not just preparing for June 2025; you’re setting the foundation for a better, more inclusive future.

Making your website accessible is an investment in your customers, your brand, and the wider community. Don’t wait! Start taking steps today to ensure your website is ready for the EAA and beyond.

‍