So, it’s finally 2021, a year to look forward to after the last year, or so we thought! What better way to start the year than to share our top web design trends to look out for over the coming months. 

Web design is an ever evolving process, every year new trends and styles emerge and gain popularity. 2020 saw several trends come and go, and 2021 will be no different. So which trends do you need to take notice of and which trends do we think will be just a fad? 

 

Parallax Effects

You may have seen parallax effects used in web design before, it adds extra flair to a design and the way people view a web page. For years Apple has not only mastered the designs of their products but also their website. The Apple product showcase pages are a great way to see just how a parallax works. 

Apple’s product launch pages almost always use a parallax effect, at least for iPhones they do. It allows the design to show off the product features, visually, while interacting with how the user scrolls. We have started to see more and more web designs using the same feature and we have to say we are fans!  

 

Augmented Reality (AR)

With technology advancing day by day we feel that web design needs to incorporate those changes. We believe that 2021 will be the year we see lots more designs featuring AR.

So far a few car companies have embraced augmented reality to showcase their cars and allow you to customise things to how you want them. For example, Bentley allows you to change the interior of your new car by using augmented reality to show you what each change really looks like. 

This gives users a feel for the product/service without having to leave home (which at the moment we can’t do anyway!)

 

Custom Cursors

You may think custom cursors are a thing of the past, but 2021 may be the year we see them make a comeback! A custom cursor is often overlooked in designs as it doesn’t directly link to any one part of your design. When developing our most recent website we decided it was time to up our cursor game and now have a custom black circle to match our branding. If you’re reading this then you’ve already seen it! 

 

Colourless Design 

Throughout the years web design has always had changes in colour palettes, schemes and even elements. 2018 was the year of the gradient, 2019 saw a big increase in the number of pastel colours being implemented on designs and 2020 brought us more vibrant colours.

We think 2021 will be the year we see more and more colourless designs. Colourless design is what it sounds like. Many designers are now favouring using two simple colours, black and white for web design. You may think this sounds drastic and won’t look very good but you’d be wrong! 

We loved the simplistic new trend so much we used this when designing our website. Just like our custom cursor, our website uses a colourless design! 

 

Landscape Designs

Aren’t all websites designed to be landscape I hear you ask? Well, sort of. Most websites are built on scroll, meaning that the user is expected to scroll down to find more information and content. 2021 will see the rise of the landscape design, this means that instead of scrolling up and down, users will instead scroll left and right. 

 

Need a helping hand with your website design?

We’ve been designing websites for over 10 years and love a new trend. If you need help with your web design, graphic design or maybe you want some help with your current digital marketing give us a call or contact us here and if you think we’ve missed out some design trends we need to watch in 2021, tell us below!