Lemonade approached us with a clear vision: they wanted a website that was as playful and bold as their brand. Our challenge was to create a website that captured their fun, cheeky personality while being functional, memorable, and highly engaging.
We began by understanding Lemonade’s values and goals. They wanted a site that was not only visually striking but also conveyed their playful spirit and marketing expertise.
Lemonade’s branding called for bold and fun colours, with yellow taking centre stage. This strong, cheerful colour was paired with complementary tones to create a vibrant yet cohesive look. We wanted every aspect of the site to echo the energy and positivity of the Lemonade name.
To give the Lemonade’s brand a unique edge, we introduced "Lemon Man," a cheeky and personable mascot. This character became an integral part of the site’s online presence, adding charm and personality. Lemon Man’s playful demeanour brought the brand’s fun, light-hearted spirit to life and made the site more relatable and engaging.
The logo design for Lemonade incorporated a clever twist. Playing on the "on and off" switch concept, we created a design that highlighted "LemONade" as a playful nod to energy and activation.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
The website design was bold, unique, and full of surprises. Inspired by the "switch" in the logo, we included interactive features that echoed the brand’s playful nature. Bright yellow served as a strong base colour, instantly grabbing attention while staying true to Lemonade’s identity. Fun animations and quirky elements kept visitors engaged and curious to explore further.
One standout feature was the custom cursor. Designed to leave a playful trail as users navigated the site, it added an extra layer of interactivity and fun. This feature turned simple browsing into an engaging and memorable experience, reflecting the agency’s creative approach.
With mobile usage on the rise, it was crucial to ensure the site looked and functioned flawlessly on smaller screens. The Lemonade.io site was designed with mobile responsiveness in mind, ensuring it retained its bold and playful elements across all devices. The result was a site that looked just as striking and worked just as smoothly on a smartphone as on a desktop.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
Using Webflow, we brought the Lemonade’s design to life. Webflow’s capabilities allowed us to incorporate dynamic animations, interactive features, and responsive design seamlessly. The platform’s flexibility ensured that the bold, fun vision for the site translated perfectly into the final product.
We began by understanding Lemonade’s values and goals. They wanted a site that was not only visually striking but also conveyed their playful spirit and marketing expertise.
