Unreasonable

Unreasonable don’t chase algorithms they chase goosebumps

The Challenge

Unreasonable Agency came to us with a clear vision: they wanted a website that matched their bold, creative spirit and reflected their place within the cocreatd family. While they had a lot of great ideas, they didn’t yet have a digital presence that truly captured their unique approach. Our challenge was to create something that felt fresh and exciting, showcased their creative work, and set them apart as a forward-thinking agency. At the same time, we needed to make sure everything was easy to navigate and user-friendly.

Strategy & Discovery

We kicked things off by sitting down with the Unreasonable team to really understand what they were about. They were all about pushing boundaries and challenging norms, so it was important that their website reflected that. But because they’re part of CoCreatd, we also wanted to make sure it felt like part of the bigger picture. We spent time exploring ideas that would let their bold personality shine while still creating a site that was easy to use. The goal was to make sure visitors felt engaged from the moment they landed on the page, while also getting a clear sense of who Unreasonable is and what they stand for.

Branding

The Unreasonable brand needed to be as bold and innovative as the agency itself. So, we worked on creating something that was fresh, playful, and full of personality.

Logo

The logo is a fun play on words. We raised the “un” part of the word to make it smaller, and then we bolded “reasonable.” It’s a simple but clever way to show that Unreasonable isn’t afraid to go against the grain, and they believe that nothing is truly unreasonable.

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

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Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

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Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

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Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

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UX/UI

We wanted the website to be as interactive and engaging as possible, so we focused on making the user experience smooth and intuitive. We designed a clean layout that guided visitors easily through the site, helping them find what they were looking for without feeling overwhelmed. The goal was to keep things simple but dynamic—creating an experience that felt exciting and fresh, without overcomplicating things. Interactive Features: We added some fun interactive elements, like subtle animations and hover effects, to make the site feel alive and engaging. These features help bring the site to life and keep things interesting as users explore. Easy Navigation: We kept the site’s navigation simple and clear, making sure it was easy to move through the pages without getting lost. Every section felt connected and led visitors naturally to the next part of the story.

Web Design

For the overall design, we went for something modern, bold, and clean, with a bit of personality to keep things interesting. We wanted it to feel fresh and innovative, just like Unreasonable.

Mobile-First

Knowing that most users will visit from their phones, we made sure the site looked great on all devices. Whether you’re on a desktop, tablet, or phone, the site is fully responsive, so it’s always a great experience no matter where you’re browsing from.

Custom Cursor

To add a little extra personality, we gave the website a custom cursor. It’s a small but fun detail that ties into their playful and creative vibe while also reflecting the connection to Cocreatd.

Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

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Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

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Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

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Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

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UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

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UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

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Web Development

To bring the design to life, we used Webflow, which gave us the flexibility to create a custom, fully functional website without compromising on design. Webflow allowed us to bring all the creative ideas to life while ensuring everything ran smoothly behind the scenes. The result? A bold, fun, and user-friendly website that perfectly reflects Unreasonable Agency’s personality and vision. It’s an exciting, interactive experience that stands out from the crowd and tells the world that Unreasonable is here to do things differently.