Bright Futures

We have collaborated with Bright Futures Care on a number of projects over the past few years, including online & offline print, business collateral and promotional materials, but in the spring of 2020 we proposed an update to the business branding and full site redesign which was much needed in order to showcase the business and the amazing services they offer.

Leading providers of specialist care and education of children, young people and adults with autism, learning difficulties and complex needs, Bright Futures are dedicated to ensuring fantastic education and community-based care to those who require it most. We felt that the existing site just didn’t do the business justice or reflect the heart of the organisation itself, the people they support.

With thorough research and planning, Visions worked collaboratively with the team at Bright Futures to map out the new site design. A meticulous design process ensured that UI/UX would be a positive experience for all users on the site, in turn helping to pull in increased site traffic which it may have missed before. All designs were created with a view of being responsive, dynamically adapting across an extensive list of modern devices and browsers.

Visions took the old Bright Futures logo and used it as a guide to roll out new branding across the new site design. We kept the old butterfly logo but modernised it, dropping the shadow detail and giving it a new lease of life with a responsive design that would work across all screens. Creating a more contemporary take on the business’s branding, we used the existing colour palette to visually map out the site, keeping it clean but most importantly, aesthetically engaging. Given the nature of the business, we wanted to keep the branding strong and engaging throughout, ensuring that the people they support could easily use and enjoy the site.