GAC is a luxury aviation charter and management company based in Roseville, Minnesota, with its key focus on providing a high quality and premium service for all of its clients. With a mission of offering the best value luxury travel experience and going above and beyond to accommodate their clients every need, including concierge and hospitality services, GAC needed their new identity to reflect these high standards.
GAC came to us in search of a redesign of their identity and website, as they felt their current site isn’t true to their brand and company values. Their brand name is well-known in the air charter industry and to incorporate this into the new designs was crucial in the brief.
The brand of GAC was already well established, but their colour palette didn’t communicate the image of luxury and premium service that they wanted. We came up with a new and more refined palette of colours to put it across that first-and-foremost, GAC offers a high quality service.
New Palette
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Marketing Manager at GAC