First, we looked at the logo and branding; keeping the original brand colours to keep in line with the nature of the business, we stripped apart the logo and did some brainstorming.
Taking inspiration from the materials and machinery HBB use, we tried different ways of implementing and reflecting this through the logo design while still keeping it clean and responsive. We worked closely with HBB to ensure their expectations were met; it is key for us that our clients feel connected with all branding and designs we create; if the client isn’t happy, we’re not satisfied!
