Moffatt Financial came to us wanting to renew their logo, branding and overall online presence.
The original Moffatt’s logo we started with, had 3 different M’s all sat on top of each other and made the logo look busy, cramped and quite frankly we just didn’t like it.
Moffatts specialise in financial planning so we knew right away that we had to incorporate that within the new logo. With this in mind, we looked at different ideas and created new shapes, you can see how we have taken inspiration from a financial chart.
With the main idea taking shape, we then began the process of merging the M for Moffatts and the graph!
We like to keep things clean and simple, so the shape was edited to only have 2 main points. These now create the M shape as well.
We are really happy with how the new logo has turned out and so are Moffatts!
