WHY IS IT IMPORTANT TO EVOLVE AND FOCUS ON ONLINE TOUCHPOINTS?
The places where potential clients see your brand has changed. 20 years ago very few businesses had websites and clients saw your brand either on TV, the radio or in person. (The first public email had only been sent 11 years before that!) Now the number of webpages indexed in Google is at least 4.45 billion. Your customers, clients, brand ambassadors are all online using tools such as LinkedIn, Zoom and Social media so your business needs to be there as well.