SEO
Search Engine Optimisation (SEO) consists of optimising the website’s technical configuration, posting relevant content and ensuring good link popularity so that your website ranks on the first page of search engines such as Google and Bing. At the end of the day, a staggering 75% of people don’t look past the first page of Google
- Use keywords relevant to your business and audience interest
- Create a network of links that send users back to you (also called backlinks)
- Check the relevance of your content compared to your keywords (think, does it answer a question someone would search for?)
If you want to know more about SEO and how it works, read our full guide to SEO here.