Colour
Colour! Colour is everything! Choosing the colour for your brand is crucial to its success, branding has to portray a message to everyone who sees it, so bare that in mind.
Different colours mean different things in branding. If we use the McDonald's logo as an example, they use red and yellow for their brand because red is said to increase your appitite and the colour yellow is associated with happiness, therefore gets you excited! In recent years, it even encorporated green into it's restaurants, making it seem more peaceful and inviting to sit in.
It's all about colour psychology, which can be intimidating to think about but we promise you, once you understand what colours can trigger key points in your audience, it's easy!
Having an all new asthetic can be a bold but exciting move for any business and that’s the message we want to put across!