System 7 came to us with a blank canvas – no branding, no website, and no online presence. Our challenge was to create an identity that would position them as a serious player in the AI sector while ensuring that their website delivered a seamless and engaging experience for users. We needed to balance innovative design with functionality, creating something visually striking that also clearly communicated System 7’s mission and services.
We kicked things off with a discovery session to explore System 7’s vision, goals, and aspirations. With no rigid guidelines to adhere to, we were able to let our creativity flow and propose bold ideas. We worked collaboratively with their team to ensure the website and branding aligned with their futuristic outlook while being accessible to a wide audience.
To give System 7 a strong visual identity, we developed a brand that reflects intelligence, innovation, and simplicity. Using various from the brand, it helped us form the foundation for the overall look and feel of the website, creating consistency and reinforcing their brand identity.
The logo design was intentionally minimalist, using clean geometric shapes to represent precision and forward-thinking. It’s instantly recognisable and versatile across digital and print platforms.
Inspired by artificial intelligence, we incorporated subtle design motifs like interconnecting lines and digital-inspired patterns, providing a nod to the tech-driven nature of the company.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
The website’s UX/UI design focused on guiding users through an informative and engaging journey. We carefully planned a structure that would lead users logically through the site, ensuring they could easily find the information they needed while being drawn deeper into the story of System 7. To keep visitors intrigued, we balanced clear, concise messaging with visually engaging design elements. The goal was to inform users while keeping their interest throughout the site. Every element was crafted to deliver a seamless experience that left users with a clear understanding of System 7’s expertise.
We brought the site to life with a modern, clean, and responsive design that worked flawlessly across devices.The final result was a visually compelling website that kept users engaged and excited to explore more.
With mobile browsing accounting for a large percentage of web traffic, we ensured that the site delivered an outstanding user experience on all screen sizes, whether desktop, tablet, or mobile.
To capture and hold user attention, we incorporated interactive features like text that highlights or fades in as users scroll. These subtle animations not only add visual interest but also emphasise key messages, ensuring that important content is both seen and remembered.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
We chose Webflow for the development phase, which allowed us to translate our creative vision into a fully functional website without compromising on design. The result is a website that combines cutting-edge aesthetics with robust functionality, reflecting System 7.ai’s innovative nature.
We kicked things off with a discovery session to explore System 7’s vision, goals, and aspirations. With no rigid guidelines to adhere to, we were able to let our creativity flow and propose bold ideas. We worked collaboratively with their team to ensure the website and branding aligned with their futuristic outlook while being accessible to a wide audience.
