Pebbles Care
With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.
The Challenge
Despite being trailblazers in their field, Pebbles lacked a distinct identity. The colour palette felt cold, and the logo failed to capture their essence and values. The website, outdated and lacking a good story, failed to convey the impactful work Pebbles does for young people across the country.
Strategy & Discovery
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
Branding
The overall branding transformation for Pebbles Care involved a thoughtful strategy aimed at establishing a distinctive and authentic identity. The primary objective was to create a put-together and easily recognisable brand presence. The focus was on injecting the brand with warmth, sincerity and a playful aesthetic that resonates with Pebbles' target audience.
Decorative elements
Incorporating the pebble shape into the design was essential to strengthen the brand's identity. The created iconography effectively organises crucial information, ensuring that users are not overwhelmed.
Colour scheme
The previous colours were associated with less favourable connotations, prompting a collaborative effort to find a palette that radiated warmth and friendliness, aligning more closely with the brand's image. Through extensive research on colour psychology, the team ensured a thoughtful and meaningful selection for the new palette.
Provided branding services:
Brand Guidelines
Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.
Tone of Voice
Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.
Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Brand Positioning
Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.
Logo Design
Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.
Brand Identity
Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.
UX/UI
Web Design
The Pebbles website was transformed to focus on clarity and conciseness to cater to diverse user groups, including families, service users, colleagues, and local authorities. Strategically positioned, eye-catching Call to Action buttons were incorporated to enhance the overall user experience, encouraging audiences from various backgrounds to easily reach out for the support they need.
Provided web design services:
Wireframing
Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.
Responsive Design
Guarantee a consistent and optimal user experience across several different devices and screen sizes.
Prototyping
Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.
Web Copy
Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.
UX Design
Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience
UI Design
Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.
Web Development
Our chosen software for this project has been WordPress. With its friendly interface, customizable themes and numerous plugins we were able to fulfil Pebble's vision.
Digital Marketing
Videography
Graphic Design
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
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"Visions Design genuinely cares about our sector and has previous experience working with companies like us."
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