The Big Picture

Web Design
Web Development

The Big Picture is a global insight consultancy specialising in brand design, innovation and experience.

The Challenge

The Big Picture felt that their current website wasn’t doing enough to represent their vibrant values and impressive portfolio. The website lacked the excitement and "wow factor" that matched the innovative work they do. They wanted a platform that could truly reflect the high-profile brands they work and partner with, while showcasing their unique process and expertise. The goal? A fun, immersive experience that conveyed their culture and left a lasting impression on visitors.

Strategy & Discovery

To bring their vision to life, we designed a website that was as immersive and engaging as the business itself. We started with in-depth discussions and strategy sessions to fully understand their goals. Big Picture wanted a site that would not only wow users visually but also highlight the well-known brands they’ve collaborated with. Our approach focused on giving users an exciting experience, with interactive elements that showcased Big Picture’s process, partners, and values. The final design needed to strike a balance between a sleek, fun interface and strong functionality to ensure it wasn’t just eye-catching but effective.

Branding

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

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Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

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Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

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Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

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UX/UI

User experience was critical, but it was equally important to not compromise the energy and goals of the project. We designed a user-friendly interface while incorporating interactive elements that made the site feel alive. Movement and flow were central to the UX strategy, with smooth transitions that revealed content as users scrolled, creating an engaging storytelling experience. We integrated dynamic buttons and interactive on-scroll features to give users a hands-on experience while highlighting the impressive brands Big Picture has worked with. This approach allowed us to create a unique yet functional solution that elevated their strategy and gave users a deeper connection with the brand’s work and values.

Web Design

For the visual design, we took Big Picture’s existing logo and brand elements and added our own creative twist. The goal was to keep everything consistent across the site while injecting energy into every page. The result was a modern, bold design that felt true to Big Picture’s identity but with a fresh look that kept users engaged. Consistency was key—we ensured that every page flowed seamlessly, whether showcasing their client partnerships or walking users through their unique process. Every design decision was made to reflect their personality while keeping the website clean and professional.

Mobile Responsiveness

With the increasing need for mobile accessibility, we designed the website to be fully responsive, ensuring that the immersive experience translated seamlessly to mobile devices. Whether users are accessing the site on a desktop, tablet, or smartphone, the design remains consistent, engaging, and easy to navigate.

Prototyping

Prototyping was essential for this project to give Big Picture a clear vision of how their website would look and function before development began. Through prototypes, we showcased the website’s flow, design elements, and interactive features. This step allowed us to refine the design in real-time, ensuring that all elements fit together perfectly and aligned with Big Picture’s goals.

Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

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Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

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Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

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Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

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UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

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UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

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Web Development

Big Picture wanted a website built on WordPress, so we ensured the development was not only aligned with their technical needs but fully scalable for future growth. WordPress was the ideal platform for its flexibility and ease of use, allowing the Big Picture team to manage content and updates easily post-launch.

Digital Marketing

Videography

Graphic Design

To bring their vision to life, we designed a website that was as immersive and engaging as the business itself. We started with in-depth discussions and strategy sessions to fully understand their goals. Big Picture wanted a site that would not only wow users visually but also highlight the well-known brands they’ve collaborated with. Our approach focused on giving users an exciting experience, with interactive elements that showcased Big Picture’s process, partners, and values. The final design needed to strike a balance between a sleek, fun interface and strong functionality to ensure it wasn’t just eye-catching but effective.

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