SEO Best Practices for Webflow Websites

Written by
Visions Team
on
March 27, 2025

SEO is essential for any website looking to rank well on search engines, and if you’re using Webflow, you already have some powerful SEO tools at your disposal. However, simply having these features isn’t enough, you need to know how to use them effectively. In this guide, we’ll walk you through the best SEO practices for Webflow websites, from optimising page titles and URLs to improving site speed and mobile responsiveness. Whether you're a beginner or looking to fine-tune your strategy, these tips will help boost your search rankings and drive more traffic to your site.

1. Make the Most of Webflow’s Built-In SEO Tools

Webflow has some fantastic SEO features right out of the box. Here’s what you should be doing:

Set Page Titles & Meta Descriptions

Webflow allows you to customise page titles and meta descriptions for better SEO and click-through rates. Make sure each page has a unique, keyword-rich title that accurately describes the content. Keep titles between 50-60 characters and meta descriptions between 150-160 characters to ensure they display properly in search results. Use natural language and include a primary keyword near the beginning while maintaining readability.

Example:

  • DO: "SEO Tips for Webflow: Boost Your Site’s Rankings | YourBrand"
  • DON'T: "Webflow SEO – Home" (Too generic and not engaging)

💡 Pro Tip: Use Webflow’s dynamic SEO settings for CMS-driven pages to automatically generate structured titles and descriptions using variables.

Tidy Up Your URLs

Your page URLs should be short, clean, and keyword-focused to improve readability and search engine ranking. Avoid long, unnecessary parameters and generic page names like “page1” or “untitled.”

Best Practices:

  • Use hyphens instead of underscores (e.g., /seo-tips-webflow instead of /seo_tips_webflow).
  • Keep URLs concise (under 75 characters) and remove stop words like "and," "the," or "of".
  • Match the URL to your page title while keeping it simple.

Example:

  • DO: /webflow-seo-guide
  • DON'T: /webflow-seo-tips-and-tricks-for-beginners-2024

Pro Tip: If you update a URL, set up 301 redirects in Webflow to prevent broken links and maintain SEO rankings.

Check Your Sitemap

Webflow automatically generates a sitemap.xml file, which helps search engines understand your site structure. However, don’t rely on automation alone—review it manually to ensure:

  • All important pages are included.
  • Duplicate or unnecessary pages are removed.
  • Noindex pages (like thank-you pages) are excluded.

Once verified, submit your sitemap to Google Search Console to ensure proper indexing. You can find it at: yourwebsite.com/sitemap.xml

Pro Tip: If you make significant site updates, request manual re-indexing in Google Search Console to speed up changes.

Optimise Open Graph (OG) Data

Open Graph tags control how your pages appear when shared on social media (Facebook, LinkedIn, etc.). Without them, platforms may pull random text and images, which can look unprofessional.

Best Practices:

  • Set OG titles & descriptions (similar to meta titles but optimised for social sharing).
  • Upload a high-quality OG image (recommended: 1200x630 px).
  • Use Webflow’s SEO settings to specify custom OG tags for each page.

Example:
When someone shares your blog post, instead of showing a random image or generic description, it will display:


Title: "Webflow SEO Tips: Boost Your Rankings with These Strategies!"
Image: A relevant, eye-catching graphic.
Description: A compelling one-liner encouraging clicks.

2. Improve Site Speed & Performance

Google loves fast websites, and Webflow makes it easy to keep things speedy:

  • Use WebP & Image Compression: Webflow optimises images automatically, but tools like TinyPNG can help too.
  • Enable Lazy Loading: This should be on by default—double-check it’s applied to all images.
  • Limit Custom Code & Third-Party Scripts: Too many extras can slow things down, so only use what’s necessary.
  • Leverage Webflow’s CDN: Webflow’s global content delivery network ensures fast loading times worldwide.

3. Ensure Your Site is Mobile-Friendly

Google prioritises mobile-first indexing, so your site needs to be top-notch on smaller screens:

  • Use Webflow’s Responsive Design Tools: The grid and flexbox features make it easy to build mobile-friendly layouts.
  • Test Your Site on Google’s Mobile-Friendly Checker: Make sure everything renders properly.

Ditch Annoying Popups: Google penalises sites with intrusive popups that ruin the user experience.

4. Nail Your On-Page SEO

Every little detail matters when it comes to on-page SEO. Here’s what to focus on:

  • Use Headers Correctly: Structure your content with H1, H2, and H3 tags to improve readability and SEO.
  • Optimise Images with Alt Text: This helps search engines (and visually impaired users) understand your images.
  • Create Smart Internal Links: Link to relevant content within your site to help navigation and boost rankings.
  • Write Quality Content: Google prioritises helpful content, so focus on providing value to your audience.

5. Get the Most from Webflow CMS

Webflow’s CMS is a powerhouse when it comes to SEO:

  • Use CMS Collections for SEO-Friendly Blog Structures
  • Automate SEO Metadata with CMS Variables (e.g., dynamic meta titles based on content fields)
  • Keep Content Fresh: Regularly updating blog posts and pages signals relevance to Google.

Key takeaways

Optimising your Webflow site for SEO involves making the most of its built-in tools and following best practices. Start by setting clear, keyword-rich page titles and meta descriptions, keeping URLs clean and readable, and ensuring your sitemap is correctly configured. Improve site speed with image compression and lazy loading, and make sure your website is mobile-friendly for a better user experience. Additionally, use structured on-page SEO elements like headers, alt text, and internal linking, and leverage Webflow’s CMS for dynamic, SEO-friendly content.

If you need a hand with your SEO, why not book a meeting with us? Our SEO experts are ready to help!