1. Make the Most of Webflow’s Built-In SEO Tools
Webflow has some fantastic SEO features right out of the box. Here’s what you should be doing:
Set Page Titles & Meta Descriptions
Webflow allows you to customise page titles and meta descriptions for better SEO and click-through rates. Make sure each page has a unique, keyword-rich title that accurately describes the content. Keep titles between 50-60 characters and meta descriptions between 150-160 characters to ensure they display properly in search results. Use natural language and include a primary keyword near the beginning while maintaining readability.
Example:
- DO: "SEO Tips for Webflow: Boost Your Site’s Rankings | YourBrand"
- DON'T: "Webflow SEO – Home" (Too generic and not engaging)
💡 Pro Tip: Use Webflow’s dynamic SEO settings for CMS-driven pages to automatically generate structured titles and descriptions using variables.
Tidy Up Your URLs
Your page URLs should be short, clean, and keyword-focused to improve readability and search engine ranking. Avoid long, unnecessary parameters and generic page names like “page1” or “untitled.”
Best Practices:
- Use hyphens instead of underscores (e.g., /seo-tips-webflow instead of /seo_tips_webflow).
- Keep URLs concise (under 75 characters) and remove stop words like "and," "the," or "of".
- Match the URL to your page title while keeping it simple.
Example:
- DO: /webflow-seo-guide
- DON'T: /webflow-seo-tips-and-tricks-for-beginners-2024
Pro Tip: If you update a URL, set up 301 redirects in Webflow to prevent broken links and maintain SEO rankings.
Check Your Sitemap
Webflow automatically generates a sitemap.xml file, which helps search engines understand your site structure. However, don’t rely on automation alone—review it manually to ensure:
- All important pages are included.
- Duplicate or unnecessary pages are removed.
- Noindex pages (like thank-you pages) are excluded.
Once verified, submit your sitemap to Google Search Console to ensure proper indexing. You can find it at: yourwebsite.com/sitemap.xml
Pro Tip: If you make significant site updates, request manual re-indexing in Google Search Console to speed up changes.
Optimise Open Graph (OG) Data
Open Graph tags control how your pages appear when shared on social media (Facebook, LinkedIn, etc.). Without them, platforms may pull random text and images, which can look unprofessional.
Best Practices:
- Set OG titles & descriptions (similar to meta titles but optimised for social sharing).
- Upload a high-quality OG image (recommended: 1200x630 px).
- Use Webflow’s SEO settings to specify custom OG tags for each page.
Example:
When someone shares your blog post, instead of showing a random image or generic description, it will display:
Title: "Webflow SEO Tips: Boost Your Rankings with These Strategies!"
Image: A relevant, eye-catching graphic.
Description: A compelling one-liner encouraging clicks.