Top 20 TikTok Statistics for 2024

TikTok is a social media platform that allows users to create and share short videos with a global audience. It has been gaining popularity since its launch in 2016, but boomed following the merge of Musical.ly and Douyin (known as TikTok for the western world). Let's not discredit covid for also enabling this platform to gain traction.

So let’s explore some of the major TikTok statistics on social media usage of TikTok and shed light on the app’s popularity.

User Data You Need To Know

1. TikTok has over 1 billion monthly active users in 2024

As of 2024, TikTok has over 1 billion monthly active users (Sproutsocial, 2024). This makes it one of the most popular social media platforms globally (in fact it's in the top 3). Considering how many people are on social media actively (around 4.76 billion), this means that TikTok is used by approximately 21% of the social media population.

2. Users just keep on coming back

A user opens the TikTok app 8 times per day as according to data (wallaroomedia, 2024)

What country uses TikTok the most?

TikTok Statistics have come back that it has almost 800 million daily active users, China comes out on top as the country most active on the app, or at least on Douyin, the Chinese version of the app. Though TikTok now has around 600 million users in the Asia-Pacific region, which does not include China and India.

‍

Which age group uses TikTok the most?

A Statista report from January 2023 shows that users aged 18-24 make up the majority of users on TikTok at 38.9%. This is closely followed by 32.4% aged 25-35, 15.6% aged 45-54 and 5.1% aged 55+.

What gender uses TikTok the most?

Females continue to just about make up the majority of TikTok users at 54%. Similarly most TikTok creators are also female, at approximately 53.8%

Did you know: The most followed TikTok account has over 161 million followers.

With over 161 million followers, Khaby Lame is officially the most followed person on the app. Born in Senagal and living in Italy, Khaby is best known on TikTok for mocking ‘life hack’ videos and since losing his job during the pandemic has become an internet sensation. Other popular TikTok accounts include Charlie D’Amelio, Addison Rae, Bella Poarch, and Zach King.

Impressive App Statistics

TikTok ranks 6th most popular social media platform across the globe

For the rank of active users, TikTok falls behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. However, since the platform began, TikTok has been grown at a much faster rate than its competitors, hinting at potential to overtake its competitors in the future.

TikTok users now spend around 95 minutes per day on the app

And this number has risen consistently. Considering that videos on the platform are usually short, ranging from 15 seconds to one minute (though updated to up to 10 minutes). Users are spending a considerable amount of time consuming content on the app, proving success in the engaging and addictive nature of the app.

TikTok’s engagement rate is higher than other social media platforms

With TikTok users seemingly more likely to engage with content on the app, the engagement rate has surpassed its competitors at 6.72%. It has also reached an average watch rate at 16.23%.

TikTok has been downloaded over 3.5 billion times globally

This makes it one of the first non-meta apps to reach this phenomenal figure. It was also the most downloaded app of 2022 with over 672 million downloads.

TikTok’s revenue is projected to reach $30 billion by 2025

This is a significant increase from its 2020 revenue of $2 billion. The app’s revenue is driven by advertising, with brands partnering with creators to promote their products and services on the app.

All About The Ads

Micro-Influencers have some of the top-performing ads

Influencers in the US have one of the highest engagement rate at around 18%. Interestingly, engagement is actually higher for micro-influencers (less than 15,000 followers) than those with accounts with over a million followers!

There has been a rise in Ad Spend

Figure from eMarketer and Insider Intelligence predicted that 2022 TikTok ad revenue would account for around 2.4% of digital ad spending in 2022, compared to just 1% the year previous.

But as a marketer, you might be asking how much do TikTok ads cost? There’s no real answer, but as with any ad spend, the more you’re willing to spend, the better! For small campaigns, you can ad small budgets through the ‘promote’ option within the app, which offer great result for fast growth and reach.Or, if you want to dedicate a bigger budget (over £50), you can use the TikTok creative centre and manage campaigns more effectively.

If you have enjoyed learning more about TikTok Statistics check out these other pages ofr social media stats.