Top SEO tools in 2024

Ahrefs is another SEO favourite, known primarily for its top-notch backlink analysis. However, the platform does so much more, offering keyword research, content gap analysis, and rank tracking.

• Why It's Useful: Ahrefs shines in analysing competitor backlinks, which helps you identify linking opportunities and understand how other websites achieve high domain authority. It also offers an incredible keyword explorer tool that provides data on keyword difficulty, search volume, and traffic potential.
• Unique Features: The Content Explorer feature is a goldmine for finding content ideas, especially for bloggers and content marketers looking to write pieces that resonate with audiences. You can track your website’s organic traffic growth and see which keywords drive the most visitors.

Google Search Console (GSC) is a free tool provided by Google that gives you direct insight into how your website is performing in search results.

• Why It's Useful: GSC is vital for tracking your website’s indexing status, search queries that lead visitors to your site, and how well your pages rank. It’s particularly important for fixing indexing issues, monitoring the mobile usability of your site, and ensuring your site adheres to Google’s SEO best practices.
• Unique Features: It’s free, and it gives you direct data from Google—what more could you ask for? GSC also sends you alerts for any critical errors on your site, helping you avoid penalties from Google.

Moz Pro is often the go-to tool for beginners and intermediate users due to its simple interface and powerful SEO features. It offers tools for keyword research, site audits, rank tracking, and on-page optimisation.

• Why It's Useful: Moz Pro makes keyword research easy with its Keyword Explorer, which offers in-depth information on keyword volume, difficulty, and opportunity. It’s great for building a strong on-page SEO strategy, helping you optimise titles, meta descriptions, and content around high-performing keywords.

Unique Features: Moz’s Page Optimisation tool provides actionable recommendations for improving the SEO of individual pages, giving you a roadmap for boosting rankings. Their link-building tool also helps you find valuable linking opportunities.

Surfer SEO is a rising star in the SEO world, focusing specifically on helping marketers create content that ranks well on Google by analysing the top-ranking pages for specific keywords.

• Why It's Useful: Surfer SEO breaks down the top-performing content in any niche, helping you understand the word count, keyword density, heading structure, and other factors that contribute to high rankings. This data-driven approach takes the guesswork out of content creation.
• Unique Features: The platform offers a powerful content editor that integrates with Google Docs and WordPress, providing real-time SEO suggestions as you write. It’s a brilliant tool for content creators looking to boost their article rankings through precise optimisation.