Welcome and today we are going to talk about TikTok Statistics, If you’ve been living under a rock since 2018, TikTok is a social media platform that allows users to create and share short videos with a global audience. It has been gaining popularity since its launch in 2016, but boomed following the merge of Musical.ly and Douyin (known as TikTok for the western world).
So let’s explore some of the major Tik Tok statistics on social media usage of TikTok and shed light on the app’s popularity.
User Data You Need To Know
TikTok has over 1 billion monthly active users
As of 2021, TikTok has over 1 billion monthly active users. This makes it one of the most popular social media platforms globally. Considering how many people are on social media actively (around 4.76 billion), this means that TikTok is used by approximately 21% of the social media population!
Users just keep on coming back
In 2021, a leaked pitch deck from TikTok showed that the average user opens the app no less than 19 times on an average day.
TikTok can be accessed in over 150 markets and 75 different languages
The platform’s popularity is driven by its user-generated content that is relatable, engaging, and entertaining.
What country uses TikTok the most?
TikTok Statistics have come back that it has almost 800 million daily active users, China comes out on top as the country most active on the app, or at least on Douyin, the Chinese version of the app. Though TikTok now has around 600 million users in the Asia-Pacific region, which does not include China and India.
Which age group uses TikTok the most?
A Statista report from January 2023 shows that users aged 18-24 make up the majority of users on TikTok at 38.9%. This is closely followed by 32.4% aged 25-35, 15.6% aged 45-54 and 5.1% aged 55+.
However, a report by eMarketer found the percentage of US TikTok users aged 18-24 will decrease from 41.3% in 2020 to 31.9% in 2023. So are TikTok users getting older?
What gender uses TikTok the most?
Females continue to just about make up the majority of TikTok users at 54%. Similarly most TikTok creators are also female, at approximately 53.8%
The most followed TikTok account has over 155 million followers
With over 155 million followers, Khaby Lame is officially the most followed person on the app. Born in Senagal and living in Italy, Khaby is best known on TikTok for mocking ‘life hack’ videos and since losing his job during the pandemic has become an internet sensation. Other popular TikTok accounts include Charlie D’Amelio, Addison Rae, Bella Poarch, and Zach King.
Impressive App Statistics
TikTok ranks 6th most popular social media platform across the globe
For the rank of active users, TikTok falls behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. However, since the platform began, TikTok has been grown at a much faster rate than its competitors, hinting at potential to overtake its competitors in the future.
TikTok users now spend around 95 minutes per day on the app
And this number has risen consistently. Considering that videos on the platform are usually short, ranging from 15 seconds to one minute (though updated to up to 10 minutes). Users are spending a considerable amount of time consuming content on the app, proving success in the engaging and addictive nature of the app.
TikTok’s engagement rate is higher than other social media platforms
With TikTok users seemingly more likely to engage with content on the app, the engagement rate has surpassed its competitors at 6.72%. It has also reached an average watch rate at 16.23%.
TikTok has been downloaded over 3.5 billion times globally
This makes it one of the first non-meta apps to reach this phenomenal figure. It was also the most downloaded app of 2022 with over 672 million downloads.
TikTok’s revenue is projected to reach $30 billion by 2025
This is a significant increase from its 2020 revenue of $2 billion. The app’s revenue is driven by advertising, with brands partnering with creators to promote their products and services on the app.
All About The Ads
Micro-Influencers have some of the top-performing ads
Influencers in the US have one of the highest engagement rates at around 18%. Interestingly, engagement is actually higher for micro-influencers (less than 15,000 followers) than those with accounts with over a million followers!
There has been a rise in Ad Spend
Figure from eMarketer and Insider Intelligence predicted that 2022 TikTok ad revenue would account for around 2.4% of digital ad spending in 2022, compared to just 1% the year previous.
But as a marketer, you might be asking how much do TikTok ads cost? There’s no real answer, but as with any ad spend, the more you’re willing to spend, the better! For small campaigns, you can ad small budgets through the ‘promote’ option within the app, which offer great result for fast growth and reach.Or, if you want to dedicate a bigger budget (over £50), you can use the TikTok creative centre and manage campaigns more effectively.
If you have enjoyed learning more about TikTok Statistics check out these other pages ofr social media stats.