CoComms came to us wanting to update their logo to be more modern and to match the new website designs we created.
We started by changing the swirls around the play icon to more of a ‘C’ shape and styled this to be more similar to a ‘play button’. Given the nature of the services CoComms offer we wanted to keep the play button element of the logo.
The old logo used two very similar colour blues. If you look closely you can see the words ‘Co’ and ‘Comms’ were different shades. We decided to drop the two-tone blue and uniform the logo with the two main colours, orange and blue.
Lastly to help keep the logo look clean and to allow it to be responsive across different devices we dropped the tagline beneath the logo. This tag line is still used across their branding material which meant we had the freedom to lose this from the logo.