The Challenge
The main challenge that Concept X has faced was portraying themselves as trailblazers in their field of work. Their previous branding and website lacked excitement and a touch of modernity.
Concept X
Concept X uses the power of artificial intelligence to carry out automated inspections of infrastructure.
Strategy & Discovery
Our strategy focused on creating a very sophisticated website based on technology and for the website to be informative. During the discovery phase, we delved into the idea of AI and drones to establish key elements of the brand and website.
Branding
The branding process for Concept X involved using elements of drone controls and adding them throughout the branding and website - for instance, the up and down arrows were used to shape the X in ‘Concept X”. Additionally, we researched colour theory to give the brand a powerful and creative feel.
Provided branding services:
Brand Guidelines
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
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Tone of Voice
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
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Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
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Brand Positioning
Show what makes your brand special by highlighting its core values and creating a distinct identity.
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Logo Design
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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Brand Identity
Define what your brand stands for and build an authentic identity that connects with your audience.
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UX/UI
Web Design
We wanted to vitalise the technological advancements that Concept X is bringing into their field of expertise whilst also enabling users to endure an immersive experience through their new website. We have added several moving elements that are used to guide users through the website.
Videography
Our team have created custom videos for Concept X to add throughout the website to add extra visuals to truly engage users on the site.
Animated icons
Bespoke animated icons have been added to the website to add more movement and a better user experience, whilst also adding brand personality.
Provided web design services:
Wireframing
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
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Responsive Design
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
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Prototyping
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
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Web Copy
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
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UX Design
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
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UI Design
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
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Web Development
Concept X has been developed in Webflow since it enabled our team to bring their vision to life with its robust visual editor.
Digital Marketing
Videography
Our team have created custom videos for Concept X to add throughout the website to add extra visuals to truly engage users on the site.
Graphic Design
Our strategy focused on creating a very sophisticated website based on technology and for the website to be informative. During the discovery phase, we delved into the idea of AI and drones to establish key elements of the brand and website.
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