We conducted various brand exercises with Horizon, where we discussed how they operate. We wanted the overall design language of the site to be playful and vibrant. The colours we used in the design were chosen because they are closely associated with children and growing up, representing friendliness and optimism.
Horizon’s key brand colour is green, so our accents and supporting colours were created to fit in around this.
In order to reflect and better serve Horizon’s audience, a key focus was for the site to be modern and accessible to different needs and requirements. This was done by using large sections and call-to-actions and allowing the colour scheme and contrast to be changed, with monochrome options and dynamic font sizing.
The website was designed to feel playful but easy to navigate; to do this we incorporated waves, curves and subtle bumps that dynamically move across the page for certain section dividers. This not only adds a fun and interactive element to the page but also subtly represents bumps in the road being overcome, which is a core part of Horizon’s mission statement.