OfferBee is a real estate marketplace platform that aims to simplify and modernise the home buying and selling experience.
OfferBee approached us at a pivotal moment. They were preparing for a full public launch and needed a bold, future-proof identity to help them stand out in an industry dominated by legacy players. Their platform was already innovative, but their brand was still in its infancy. Our task was to create a complete digital-first brand from the ground up, something distinctly tech-driven yet warm, trustworthy, and accessible.
We kicked things off with in-depth brand discovery, starting with research into OfferBee’s position in the real estate tech space and a close look at competitors like Zillow, Realtor.com, and Roofstock. We explored OfferBee’s unique selling points: a data-first approach, automation, and AI-powered recommendations that enhance security and save users time. We also dived into their brand personality—aiming for something modern, minimal, and tech-forward, but not cold.
We began with a structured branding workshop involving key members of the OfferBee team. This session was essential for unpacking who they are, what they stand for, and how they wanted users to perceive them. We explored their brand values—efficiency, data-driven decision-making, and convenience—and discussed how these should come to life visually and verbally.
The OfferBee logo brings together the worlds of property and AI with a clean, thoughtful design. At its core is a swooshing shape that mimics a bee’s flight path, subtly forming the outline of a house, an immediate nod to the platform’s focus on real estate. Rather than using a literal bee, the design incorporates a star symbol at the end of the path. This small but meaningful detail reflects the platform’s emphasis on AI-driven technology and intelligent automation.
To ensure consistency across every touchpoint, we developed a clear and practical set of digital brand guidelines tailored specifically for OfferBee’s fast-growing platform. These guidelines cover everything from logo application and colour usage to typography, layout, and interface elements, providing the internal team with a reliable toolkit for future growth. The visual system strikes a balance between modernity and clarity. Rounded fonts were chosen for their friendly, tech-forward feel, while the colour palette features calm, professional tones with bold yellow accents to reinforce brand recognition. Iconography and layout principles were designed to be simple, scalable, and intuitive, supporting a seamless user experience across devices.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
A strong user experience was essential to the success of the OfferBee platform. With a broad audience that includes buyers, sellers, and agents, we needed to design a journey that felt intuitive, informative, and reassuring at every step. We began by mapping out key user flows—exploring how each audience group would search for properties, manage listings, or track transactions. Through competitor analysis and stakeholder interviews, we identified common pain points across the real estate journey: lack of transparency, confusing interfaces, and unnecessary steps. These insights helped us simplify navigation, streamline page structures, and reduce cognitive load.
Prototyping played a crucial role in bridging the gap between concept and execution. We developed interactive prototypes that mimicked the final user experience, complete with transitions, user flows, and basic interactions. This gave OfferBee's team a hands-on look at how the site would feel in action and allowed us to test usability, validate design decisions, and make refinements early on.
Although OfferBee had their own internal development team, we led the full design of the website, including UX research, wireframes, prototyping, and responsive layouts. We applied the brand’s visual identity with purpose throughout the design. The bold yellow from the logo was used strategically to highlight key actions and guide the user’s attention without overwhelming the page. Neutral tones provided balance, ensuring clarity and legibility across all content, while rounded buttons and icons helped maintain a friendly, tech-forward tone.
Before any visual styling was applied, we created a full set of wireframes to map out the structure and layout of the website. These designs helped us focus purely on usability, prioritising content hierarchy, navigation paths, and on-page functionality.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
We kicked things off with in-depth brand discovery, starting with research into OfferBee’s position in the real estate tech space and a close look at competitors like Zillow, Realtor.com, and Roofstock. We explored OfferBee’s unique selling points: a data-first approach, automation, and AI-powered recommendations that enhance security and save users time. We also dived into their brand personality—aiming for something modern, minimal, and tech-forward, but not cold.
"I like the company's culture, and the people who work there love what they do."
