Origami Labs specialises in solving problems through extensive research using tools such as artificial intelligence and autonomous systems.
Their old branding didn't quite hit the mark when it came to being innovative and authentic, missing the mark on getting their message across. Origami Labs wanted a design that was both straightforward yet detailed, capturing their fresh vision and establishing them as leaders and experts in their industry.
As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.
As we worked on Origami Labs' branding, we wanted to make sure it really reflected their values of integrity and expertise. So, we did our homework and came up with a brand identity that's all about vibrant, contrasting colors – you know, to show off their strength and excitement
The logo is super cool – it cleverly blends the idea of origami with their name. The "O" gracefully folds into an "L", showing how Origami Labs is all about innovation and seamlessly weaving creativity into everything they do
Another nod to origami is elegantly woven into the tagline "Unfold the Unthinkable," evoking the intricate yet transformative nature of origami folding. This phrase encapsulates Origami Labs' commitment to pushing boundaries, exploring new possibilities, and unveiling groundbreaking innovations, mirroring the meticulous process of unfolding the unimaginable through the art of origami.
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Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.
"We've had a lot of positive feedback on the look and design, and we are extremely happy with it."
