During initial conversations with the Rhino team, it was important to retain the strong navy blue colour as this had become a staple of the brand.
To inject more colour and personality, we suggested using secondary colours. The purpose of the secondary colours was to ensure that the primary colour navy is complimented and stands out.
In the end, we provided Rhino with 4 different colour palettes using the navy blue as a primary colour, and 3 alternative secondary colours. The secondary colours were used to highlight the different services that Rhino offer. Using these colours means that each service line is easy to identify, and would assist the users when navigating through the website.