Rhino Safety - Visions Design

Rhino Safety

Rhino Safety is an outsourced Health and Safety department, helping business owners to achieve compliant, relevant legislation in a way that is efficient, effective and economical. 

They are disrupters in their field, and they have changed the narrative for Health and Safety service providers everywhere. 

Rhino’s Head Offices are in Sandbach Cheshire, but they can provide Health and Safety services up and down the country.

How did we help?

Over the years, the brand has evolved, and the website has become a vital part in reaching clients nationwide. The previous site no longer represented their brand or their ethos. Although the site was functional, the user experience was poor.

Rhino wanted to refresh their brand and transform their website to ensure it was more reflective of who they are now. Our aims were simple – portray their brand and make them stand out against their competition.

Services Provided

• Ux Research & Strategy
• Visual Design
• Brand Design
• Style Guide
• Content Guidelines
• Development
• Logo Design
• Website Design

Logo Design

With the Rhino logo, we looked at their old logo and modernised it but keeping some of key elements such as the Rhino, but ensuring it was bolder, and packed more punch.

The Colour Scheme

During initial conversations with the Rhino team, it was important to retain the strong navy blue colour as this had become a staple of the brand.

To inject more colour and personality, we suggested using secondary colours. The purpose of the secondary colours was to ensure that the primary colour navy is complimented and stands out.

In the end, we provided Rhino with 4 different colour palettes using the navy blue as a primary colour, and 3 alternative secondary colours. The secondary colours were used to highlight the different services that Rhino offer. Using these colours means that each service line is easy to identify, and would assist the users when navigating through the website.

Rhino Safety website colour 1


Rhino Safety website colour 6


Rhino Safety website colour 2


Rhino Safety website colour 3


Rhino Safety website colour 4


Brand Guidelines

Once we had finalised all of the branding we needed to showcase how to use it!

They are a great asset to share with new staff, stakeholders and anybody who does any design work for the business in the future. It means everybody is on the same page.

Some examples of what should be included in the brand guidelines are as follows:


• How to use the logo?
• What typography should be used?
• What are the colours, and where should they be used?
• What is our tone of voice?


Web Design

The main objective of the website was to encourage prospects and current clients to get in touch. With prominent Call to Actions, and the UX and UI focusing on clients getting in touch, it’s never been easier to contact Rhino.

Before any design work took place, we worked on a sitemap, and built out wireframes to first understand the architecture of the site. Wireframing at the beginning makes everything later on so much easier. The previous Rhino site was ranking well on search engines, so we worked with their SEO team to ensure indexing was not impacted.

After this, we focused on the User Interface (UI), based on our experience, and researching new technologies, we created stand out elements that are both aesthetically pleasing and functional.


We were impressed with how the team has picked up our values and brand identity.

- Julie Hopwood

Marketing Manager at Rhino

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