Quality SEO Services in Cheshire
At Visions Design we offer quality, efficient SEO services to clients across Cheshire and surrounding areas.
Search Engine Optimisation better known as SEO is the process of adding in keywords and phrases to your website to help it show in search engines such as Google, Yahoo, Bing and Safari. At Visions Design we can help your website rank high within the search engines, increase Organic traffic and leads.
Why Organic Traffic and how can SEO help your business?
Organic traffic is important because users that find and visit your website from the Search Engines have a certain intent and if your website will provide them with the right information and answer to their question, they will convert and generate quality leads.
A good SEO strategy will help boost your search engine rankings and your website will start to climb up the list of search results for a given keyword or phrase.
The higher the ranking the better. The aim with any SEO campaign is to reach the top spot, number one in Google searches. Unlike Google adwords (PPC) if your website shows first in Google searches you do not have to pay when a user clicks to see your website.
Did you know that 75% of people never scroll past the first page of search engines? If your website shows organically at the very top of a Google search to users who are actively searching for something you offer they will more often than not click to view your website.
If you have any questions about SEO and would like to have a chat with one of our expert SEO consultants, please don’t hesitate to contact us. We would be happy to help, discuss your requirements and the goals that you’d like to achieve in terms of your website’s performance. Our SEO services are available to clients across Cheshire and beyond.
So what’s involved in an SEO campaign?
There are many aspects to your website and a successful SEO campaign will target many of them. The most common things involved in SEO strategies are your keywords, Website URLs, page titles & descriptions, written quality content such as blog posts and lastly internal linking.
Keywords are the biggest part of any SEO strategy. Your Keywords and phrases are what you want to be found for. This is what people will search in Google to find you. For example if your business sells men’s beanie hats one of your keyword phrases would be ‘beanies for men’.
This might sound obvious but we track keyword positions, how many people are searching for them each month – there is no point targeting a phrase no one is searching! – and where you and your competitors rank.
Website URL Optimisation
Your website URLs play a big part in your SEO. Page links should be kept short, make sense to the reader and also accurately describe what the page is offering. Going back to Men’s beanie hats if your page links looked something like www.mensbeanies.com/red-yellow-blue-small-mediaum-large-mens-beanies-for-sale-online it would make it difficult for both the Search Engines and the users to understand what is the exact information presented on the page. A better and a more optimised version would be mensbeanies.com/mens-beanies. Our SEO packages include URL optimisation and any links that are changed are redirected to make sure your customers don’t see a 404 page!
Page Titles & Descriptions
Also known as your pages meta data each page on your site will have a page title and description. This is what shows when your website appears in search results. Having your page titles and descriptions optimised with keywords and phrases is vital to find success with your SEO. Your page titles and meta descriptions are the first point of contact that a potential customer has with your website so it is important to keep them engaging and relevant.
You may not think the written content on your site will make much of a difference to your SEO ranking but you are wrong! One of the best ways to help your website show in search results is by adding new, relevant and informative content to your site regularly.
Google loves fresh content and will prioritise your site over someone who hasn’t made an edit in years. All of our SEO packages include regular content updates and blog posts all relating to a topic of your choice, industry trends and website SEO performance.
What’s an internal link you ask, good question! Internal Linking is when you link from a page of your website to another page of your website. Each page on your website should ideally link to 5 other pages you have. Not only does this increase the chance of users viewing other content you have but Google also looks for this. A good internal linking structure shows Google how your site is made up, how users will likely interact with it and what content is related.
Interested In SEO And Based In Cheshire?
If you are based in Cheshire or the surrounding areas and feel your business can benefit from a tailored SEO campaign then get in touch with us!
One of our expert SEO consultants will be happy to answer your questions and discuss your business goals and requirements! Call us on 01925 759 669 or send us an email at [email protected]. You can also book a meeting with our specialists straight through our website!